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Burlington’s Co-op marks 10 years downtown by promoting local food and local farmers – and raises over $3,018 for the Intervale Center!

Intervale hearts donation 2012

Photo credit: City Market/Onion River Co-op

Burlington, VT – City Market, Onion River Co-op ran three promotions during the month of February to celebrate all things local. Among them were a community-driven Savory Local Carrot Recipe Competition that asked home cooks to submit their favorite carrot-based recipes; a checkout line fundraiser that raised over $3,000 for the Intervale Center; and a 10 year celebration of its Downtown location that offered free cupcakes and discounts on local products.

Over 40 entries were submitted in the We ♥ Local Food Savory Carrot Recipe Competition, which dangled a carrot of a $100 gift card as the grand prize. Entries were judged based on proportion of local ingredients, simplicity, taste, health, and originality. The top three finalists were taste-tested and voted on by the public at the Burlington Winter Farmers’ Market on Saturday, February 18. The top vote-getter was Cumin Roasted Carrots by April Howard of Burlington. The winning recipe, along with the two runners-up, are available at www.citymarket.coop/recipes.

During the recipe competition period, City Market customers were given the opportunity to support local farms at the checkout line. Shoppers could tack an additional $1 onto their bill and pledge it toward the Intervale Center, a local non-profit organization working to build and strengthen community food systems in Vermont, across the U.S., and around the world. A total of 3,081 “hearts” were purchased during the nine day promotion and the resulting donation, which far surpassed the Co-op’s goal, was presented to the Intervale Center!

“The icing on the cake for us this month was the celebration of our tenth year in this wonderful building,” noted Clem Nilan, City Market General Manager. “The move Downtown was truly a community-based project that couldn’t have happened without the support of our membership, the City of Burlington, and all of our customers. To celebrate this birthday and to appreciate those who have been integral to our success, we decided to put the birthday spotlight on our local farmers and food producers.”

Read City Market’s blog post on the Intervale Center donation: “3,081 Hearts Swoon Over the Intervale.”

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